Behaviorial Finance

I just picked up my copy of Advances in Behavioral Finance this week. (Edited by Economist Richard Thaler).  If you are not an economist or mathematician but interested in why winning an auction is not really winning.  I would pick up Thaler's easy reading book called The Winner's Curse.  It has lots of anti-intuitive commentary like why when you have lots of competitors in an auction you should bid lower not higher.  Very useful if you buy art, shop on ebay or enter office pools.

A useful website full of links to articles in all sorts of Behavioral Finance topics is http://www.behaviouralfinance.net/.